Bow Wow Beauty Shoppe founded by Leel Michelle in 2006 is an award winning retro pet grooming salon, pet boutique, and dog bakery in San Diego, CA. Bow Wow Beauty Shoppe is also home to award winning international grooming apparel brand, Retro Stylist Wear. Following a career in corporate retail management and corporate amusement park management, Leel was inspired by her pint size Chihuahua Frida (2003-2016) and Standard Poodle Mumsie to create brands that utilized her skills, creativity, and passion to build memorable businesses catering to pets and their pet parents. Leel also enjoys giving back to the pet industry with trade show speaking engagements, creating published print and online content as well as consulting with pet store owners and groomers to add and improve their retail merchandising and grooming salons. Contact Leel if you are a pet retailer needing consulting advise and follow her blog, “The Art of Pet Retailing for Groomers” and Face Book Group "Pet Boutiques." Leel loves sharing her passion for pets and the pet industry and can't wait to meet you!